Fabricado

Oh materialism you beautifully magnificent whore. How you bestow happiness upon my heart and bless me with things; things are the best - things make me happy. Things fill the abyss that grows deeper by the day because reality is a unpredictable and loathsome bitch. 

That's why I have you materialism. You can fluff me up and pamper me silly until I'm so high from my wrist swiping through the card machine that I cant even recollect why I even cared in the first place. As Barbie once said - plastic is fantastic. 

If the grass outside is paved with astro then I don't need to water it. If my house isn't made of bricks then I don't need to paint it. If my dog is a machine learning algorithm then I don't need to feed it. If my food is in a pill then I don't need to make it. If my consciousness is uploaded to a hard drive then I don't need to care for it. 

We learned to consume - and through consumption we learned to create. And through creation we learned to modify. And through modification we have altered the realms of reality and reconfigured our possibilities. This world is no longer what it was, and won't be what it is. 

We are the gods now.

We choose what we want and how we want it. 

We will breath life into the lifeless.

Erase that which we do not care for. 

Buy it, take it, make it, erase it, create it, hate it, love it, eat it, beat it, throw it away or never care for it. Do what you want - it's all yours now. 

Photographer: Yannick Lalardy
Model: Kirsty Sorley
MUA: Ellie Yermakova
Styling: Victoria Carr